Privacy Policy

Last updated: 9 June 2026

This Privacy Policy explains how Artery Digital Trust Ltd ("we", "us", "our") collects, uses, and protects your personal data when you visit BonusPokiesPlayground ("the Website"). We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Artery Digital Trust Ltd is a company registered in England and Wales. Our registered office is at Charlotte House, 500 Charlotte Road, Sheffield, United Kingdom, S2 4ER. We are the data controller for personal information collected through this Website.

2. Information We Collect

We may collect the following types of personal data:

  • Contact information such as your name and email address when you submit the contact form
  • Usage data including pages visited, time spent on the site, and referring URLs, collected via analytics tools
  • Technical data such as your IP address, browser type, and device information
  • Cookie data as described in our Cookie Policy

3. How We Use Your Information

We use your personal data to:

  • Respond to enquiries submitted through our contact form
  • Improve the content and functionality of the Website
  • Analyse how visitors use the Website using aggregated, anonymised analytics
  • Comply with legal obligations

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

  • Legitimate interests when operating the Website and improving our services
  • Contract performance when responding to an enquiry you have submitted
  • Consent where you have actively agreed, such as for non-essential cookies

5. Data Retention

We retain contact form submissions for up to 24 months. Analytics data is retained in line with the default retention settings of the analytics platform used. You may request deletion of your data at any time.

6. Third-Party Services

We may use third-party services including Google Analytics for website analytics. These services may collect data as described in their own privacy policies. We do not sell your personal data to third parties.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing of your data
  • Data portability
  • Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at the registered office address above or via the contact form on this Website.

8. Complaints

If you believe we have not handled your data appropriately, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page will reflect the most recent revision. Continued use of the Website after changes constitutes acceptance of the updated policy.